OpenAI — Launch Campaign

For the launch of a $50M initiative with 15 leading research institutions dedicated to using AI to accelerate research breakthroughs and transform education, OpenAI came to us to design and execute a global video campaign. The goal was to highlight four unique, yet equally groundbreaking thinkers across leading institutions and show how they plan to progress their fields using AI tools. Spread out across five separate shoots spanning six months, we created a hero video that announces the partnership in addition to four individual videos that focus on a different subject: a geneticist, a professor, an administrator, and a librarian.