Adobe — Content Authenticity

Adobe came to us in early March to create a film for the public launch of Content Credentials at Adobe MAX London 2025. We followed activist and artist Benjamin Von Wong around Brooklyn for a day as he probes at the essence of creativity, and emphasizes the importance of protecting and attributing work on the internet. We created a focused set of deliverables from the one day shoot, with the full length film acting as a branded spot, and the 30s and 15s serving as tigther, more product-focused ads. We also delivered verticals of the 30s and 15s for socials.